the effect of strategic planning on firm performance by analyzing the mediating role of competitive advantage

Document Type : Original Article

Authors
Seyed Mohammad Mahdi Safaei 1
Seyed Mohammad Mosavi 2
1 PNU
2 Assocation Prof
10.22034/jcmpd.2023.2003373.1021
Abstract
At present, organizations are facing a turbulent and turbulent environment, and the rate of environmental change makes a strategic plan in itself insufficient. Companies also need to be more successful in performance than their competitors. Therefore, it is necessary to identify the impact of strategic planning on firm performance by analyzing the mediating role of competitive advantage. The purpose of this study is to identify the effect of strategic planning on firm performance by analyzing the mediating role of competitive advantage. The present research is of descriptive-survey type. The statistical population of the study includes 65 experts of the planning unit of disinfection companies in the east of the country. Cluster random sampling method was determined and 56 people were selected as a sample through Morgan table. Data were collected through a standard questionnaire and the validity and reliability of the research tool were confirmed. Data analysis was performed through descriptive and inferential statistics using Smart PLS software. The results showed that strategic planning has a positive and significant effect on company performance by analyzing the mediating role of competitive advantage in disinfection companies in the east of the country.
Keywords
Competitive Strategy
Strategic Planning
Company Performance
Financial Performance
Operational Performance
Disinfection Companies in the East
Competitive Advantage
Subjects