بررسی نقش هوش فرهنگی در رابطه میان هوش هیجانی و بهره وری خلاق (مطالعه موردی: هتل های پنج ستاره شهر مشهد)

Emotional intelligence skills play a vital role in employee success; Because, according to researchers, 20% of each person's success depends on IQ and 80% on emotional intelligence. On the other hand, the creative productivity of employees is essential for the effectiveness of the whole system in the service sector. This study investigates the effect of emotional intelligence on employees' creative productivity through the mediating role of environmental uncertainty and the moderating role of cultural intelligence. The population of the study population (staff of 5-star hotels in Mashhad) was estimated at 330 people, according to the Cochran's formula, 181 people were selected as a sample. A closed questionnaire with a Likert scale of 5 was distributed with 220 items, of which 181 questionnaires were analyzed and 29 questionnaires were returned. The research variables were tested using the data obtained through a questionnaire, the reliability of which was confirmed by Cronbach's alpha method and their combined reliability and validity were confirmed by experts. The role of mediator and moderator variables was investigated using PLS software and structural equations. The results show that emotional intelligence has a positive and significant effect on creative productivity in 5-star hotels in Mashhad. Emotional intelligence has a positive and significant effect on environmental uncertainty in 5-star hotels in Mashhad. Environmental uncertainty has a positive and significant effect on creative productivity in 5-star hotels in Mashhad. Environmental uncertainty mediates the effect of emotional intelligence on creative productivity in 5-star hotels in Mashhad, and cultural intelligence does not moderate the effect of emotional intelligence on creative productivity in 5-star hotels in Mashhad.